Marketing Week Magazine has this week reported on the fact that the snappily titled Adidas “global head of digital ecosystem design” David Greenfield, has compared TV advertising to the fax. Clearly a damming and unwelcome comparison for TV advertising, but is it a viewpoint that all marketers should listen to? According to Thinkbox (the marketing […]
In this day and age for many businesses the first port of call for a potential customer will be to look at your website. But how much do you know about the people that visit your website and how much time are you devoting to looking at this? There is a an old and much […]
It might come as something of a surprise to hear a Marketing business say this, but in our opinion the answer to this question is most definitely yes.
The most obvious reason for this is a business or organisation’s ability to service the business or level of business that marketing has generated. If you cannot supply whatever demand marketing has generated then there will clearly be wasted effort and expense. If customers cannot get through to you or fail to get a response then not only do you lose out on that business, but you are also putting at risk your reputation and repeat business if the enquirer was an existing business.
Many businesses have excellent sales processes that when you view them, have a faultless process for handling enquiries, logging them and following them up appropriately. But ask yourself the question, is this always the case or when volumes pick up, do you ever fail to log the source of an enquiry or do enquiries fall through the cracks.
It is by no means easy, but in an ideal world Marketing should be aiming to deliver exactly the right amount of business (particularly difficult in markets that are seasonal). Generate too little interest and you might fail to meet your targets, generate too much and there is the wastage already referred to. A good starting point here though is to ensure that your targets are broken down into monthly targets for leads, enquiries, opportunities and sales. That way you have a sound basis for tracking projected versus actual performance and you will detect changes in overall levels, but also in conversion rates and average transaction levels.
So there really can be too much of a good thing, even marketing ……
If you would like us to review your Marketing to determine whether or not you are doing the right amount, then please contact us.
When did you last take stock of what and how much you spend as a business on charity and community involvement? If you include financial, practical help and volunteering the answer might surprise you. But how much good is this doing for your business and is there a smarter way to go about this – […]
Prestbury Marketing have renewed their sponsorship of the Gloucester-Hartpury Women’s Rugby Club.
Established in 2014 the joint Gloucester-Hartpury Women’s side have previously won the Women’s National Junior Cup. They finished in second spot in National Championship Midlands Two in their first season in that league and their ultimate ambition is to compete in the Women’s Premiership.
Darren Stevens from Prestbury Marketing commented on the sponsorship:
“We are big supporters of local rugby and Gloucester Rugby in particular and this combined with our close association with Hartpury College made this an easy decision to renew our sponsorship. We think the team have a big future and we are pleased to play our own small part in supporting them. We look forward to following their success and wish them all the best for the forthcoming season”.
You can learn more about the Gloucester-Hartpury WRFC from their Facebook page.
When we meet new or potential clients, we more often than not hear a list of marketing “things” that a firm has done, swiftly followed by the comment that “none of them worked”. We thought in the light of this we would share some questions to ask yourself if you find yourself in a similar […]
The Gloucestershire Business Show is here a second year and Prestbury Marketing are excited to be heading to the racecourse this Wednesday and Thursday to speak to local businesses. ‘The show is a great local event to network and meet local companies just like us’ said Darren Stevens, Marketing Consultant and Managing Director of Prestbury Marketing. […]
Prestbury Marketing are excited to be launching their new website today. The site is the result of months of hard work and hours of writing content, establishing the SEO, case studies and trialling different options. It highlights the successes of Prestbury Marketing, offers hints and tips to support customers and demonstrates how they offer an […]
Prestbury Marketing is to sponsor the running bibs for this year’s Cheltenham Challenge. Since being taken on as an event by County Community Projects, the event has gone from strength to strength, attracting thousands of participants who complete a variety of distances. The event raises money dozens of local and national causes. Darren Stevens from […]
With over one billion users worldwide and continuous updates to its core features, LinkedIn remains the go-to platform for professionals looking to connect, learn, and grow their businesses. Long gone are the days when it was just a platform to find your next job. But with ever-evolving algorithm updates and shifts in user behaviour, making […]