Marketing Week Magazine has this week reported on the fact that the snappily titled Adidas “global head of digital ecosystem design” David Greenfield, has compared TV advertising to the fax. Clearly a damming and unwelcome comparison for TV advertising, but is it a viewpoint that all marketers should listen to? According to Thinkbox (the marketing […]
In this day and age for many businesses the first port of call for a potential customer will be to look at your website. But how much do you know about the people that visit your website and how much time are you devoting to looking at this? There is a an old and much […]
It might come as something of a surprise to hear a Marketing business say this, but in our opinion the answer to this question is most definitely yes.
The most obvious reason for this is a business or organisation’s ability to service the business or level of business that marketing has generated. If you cannot supply whatever demand marketing has generated then there will clearly be wasted effort and expense. If customers cannot get through to you or fail to get a response then not only do you lose out on that business, but you are also putting at risk your reputation and repeat business if the enquirer was an existing business.
Many businesses have excellent sales processes that when you view them, have a faultless process for handling enquiries, logging them and following them up appropriately. But ask yourself the question, is this always the case or when volumes pick up, do you ever fail to log the source of an enquiry or do enquiries fall through the cracks.
It is by no means easy, but in an ideal world Marketing should be aiming to deliver exactly the right amount of business (particularly difficult in markets that are seasonal). Generate too little interest and you might fail to meet your targets, generate too much and there is the wastage already referred to. A good starting point here though is to ensure that your targets are broken down into monthly targets for leads, enquiries, opportunities and sales. That way you have a sound basis for tracking projected versus actual performance and you will detect changes in overall levels, but also in conversion rates and average transaction levels.
So there really can be too much of a good thing, even marketing ……
If you would like us to review your Marketing to determine whether or not you are doing the right amount, then please contact us.
When did you last take stock of what and how much you spend as a business on charity and community involvement? If you include financial, practical help and volunteering the answer might surprise you. But how much good is this doing for your business and is there a smarter way to go about this – […]
Prestbury Marketing have renewed their sponsorship of the Gloucester-Hartpury Women’s Rugby Club. Established in 2014 the joint Gloucester-Hartpury Women’s side have previously won the Women’s National Junior Cup. They finished in second spot in National Championship Midlands Two in their first season in that league and their ultimate ambition is to compete in the Women’s Premiership. Darren […]
When we meet new or potential clients, we more often than not hear a list of marketing “things” that a firm has done, swiftly followed by the comment that “none of them worked”. We thought in the light of this we would share some questions to ask yourself if you find yourself in a similar position.
1. Are you sure that it did not work? Do you measure and track enquiries and sales and religiously ask where somebody heard of you and log it. If you have physical premises do you track footfall or have you reviewed your google analytics to see if there has been any impact i.e. a spike in visits or an increase in direct traffic if your marketing was offline.
2. By what measures are you evaluating the success? What had you expected to achieve and on what basis was this figure arrived at? Were your expectations reasonable and rational – say perhaps based upon past results?
3. Were you targeting the right customer? Have you defined your target audience and did the marketing you are reviewing reach that audience?
4. Was there an appropriate call to action? For Marketing to work it needs to take the potential customer through the four steps of AIDA (getting Attention, creating Interest and a Desire and then taking Action). If your marketing “only” took the potential customer through the first three of these steps there may be a residual benefit in that you have raised awareness.
5. Was there sufficient repetition? It is a big ask to expect one form of marketing to lead to a sale, when the recipient hasn’t heard of your business before.
This list is not exhaustive, but hopefully it has given you food for thought. If you would like us to explore this in some more detail with you, please do not hesitate to get in touch.
Or alternatively you may find our page on Marketing Audits to be of interest.
The Gloucestershire Business Show is here a second year and Prestbury Marketing are excited to be heading to the racecourse this Wednesday and Thursday to speak to local businesses.
‘The show is a great local event to network and meet local companies just like us’ said Darren Stevens, Marketing Consultant and Managing Director of Prestbury Marketing. ‘It gives us the opportunity to show how we work and what an impact we can actually have to your bottom line. It’s also useful to talk to businesses from Gloucestershire to see what issues they are facing and if the challenges are similar to ours, it’s an enjoyable although long couple of days’.
Alongside the exhibition there is also a number of seminars and workshops, networking and meeting hubs so plenty going on.
If you are in the area, come and meet Darren and the team on the stand and enjoy a chat and perhaps a coffee with us!
Prestbury Marketing are excited to be launching their new website today. The site is the result of months of hard work and hours of writing content, establishing the SEO, case studies and trialling different options. It highlights the successes of Prestbury Marketing, offers hints and tips to support customers and demonstrates how they offer an […]
Prestbury Marketing is to sponsor the running bibs for this year’s Cheltenham Challenge.
Since being taken on as an event by County Community Projects, the event has gone from strength to strength, attracting thousands of participants who complete a variety of distances. The event raises money dozens of local and national causes.
Darren Stevens from Prestbury Marketing explained why they had chosen to sponsor the Cheltenham Challenge. “The Cheltenham Challenge is a great event. I took part last year and will be doing so again this year. Thanks to companies like ourselves sponsoring different aspects of the day, it means that more of the proceeds can go to County Community Projects who do amazing work in the county.
Cordell Ray, Chief Executive of CCP, commented on Prestbury Marketing’s support. “We are hugely grateful to Prestbury Marketing’s support of Cheltenham Challenge. Last year’s event saw a record amount raised from the event and we hope to improve on this further this year. Each and every day we face difficult decisions about what help we provide, with the needs greatly outweighing our resources. Events like Cheltenham Challenge help bridge that gap”.
You can find out more information about Cheltenham Challenge here.
With over one billion users worldwide and continuous updates to its core features, LinkedIn remains the go-to platform for professionals looking to connect, learn, and grow their businesses. Long gone are the days when it was just a platform to find your next job. But with ever-evolving algorithm updates and shifts in user behaviour, making […]