Marketing Week Magazine has this week reported on the fact that the snappily titled Adidas “global head of digital ecosystem design” David Greenfield, has compared TV advertising to the fax. Clearly a damming and unwelcome comparison for TV advertising, but is it a viewpoint that all marketers should listen to? According to Thinkbox (the marketing […]
In this day and age for many businesses the first port of call for a potential customer will be to look at your website. But how much do you know about the people that visit your website and how much time are you devoting to looking at this? There is a an old and much […]
It might come as something of a surprise to hear a Marketing business say this, but in our opinion the answer to this question is most definitely yes. The most obvious reason for this is a business or organisation’s ability to service the business or level of business that marketing has generated. If you cannot […]
When did you last take stock of what and how much you spend as a business on charity and community involvement? If you include financial, practical help and volunteering the answer might surprise you. But how much good is this doing for your business and is there a smarter way to go about this – […]
Prestbury Marketing have renewed their sponsorship of the Gloucester-Hartpury Women’s Rugby Club. Established in 2014 the joint Gloucester-Hartpury Women’s side have previously won the Women’s National Junior Cup. They finished in second spot in National Championship Midlands Two in their first season in that league and their ultimate ambition is to compete in the Women’s Premiership. Darren […]
When we meet new or potential clients, we more often than not hear a list of marketing “things” that a firm has done, swiftly followed by the comment that “none of them worked”. We thought in the light of this we would share some questions to ask yourself if you find yourself in a similar position.
1. Are you sure that it did not work? Do you measure and track enquiries and sales and religiously ask where somebody heard of you and log it. If you have physical premises do you track footfall or have you reviewed your google analytics to see if there has been any impact i.e. a spike in visits or an increase in direct traffic if your marketing was offline.
2. By what measures are you evaluating the success? What had you expected to achieve and on what basis was this figure arrived at? Were your expectations reasonable and rational – say perhaps based upon past results?
3. Were you targeting the right customer? Have you defined your target audience and did the marketing you are reviewing reach that audience?
4. Was there an appropriate call to action? For Marketing to work it needs to take the potential customer through the four steps of AIDA (getting Attention, creating Interest and a Desire and then taking Action). If your marketing “only” took the potential customer through the first three of these steps there may be a residual benefit in that you have raised awareness.
5. Was there sufficient repetition? It is a big ask to expect one form of marketing to lead to a sale, when the recipient hasn’t heard of your business before.
This list is not exhaustive, but hopefully it has given you food for thought. If you would like us to explore this in some more detail with you, please do not hesitate to get in touch.
Or alternatively you may find our page on Marketing Audits to be of interest.
The Gloucestershire Business Show is here a second year and Prestbury Marketing are excited to be heading to the racecourse this Wednesday and Thursday to speak to local businesses. ‘The show is a great local event to network and meet local companies just like us’ said Darren Stevens, Marketing Consultant and Managing Director of Prestbury Marketing. […]
Prestbury Marketing are excited to be launching their new website today. The site is the result of months of hard work and hours of writing content, establishing the SEO, case studies and trialling different options. It highlights the successes of Prestbury Marketing, offers hints and tips to support customers and demonstrates how they offer an […]
Prestbury Marketing is to sponsor the running bibs for this year’s Cheltenham Challenge. Since being taken on as an event by County Community Projects, the event has gone from strength to strength, attracting thousands of participants who complete a variety of distances. The event raises money dozens of local and national causes. Darren Stevens from […]
With over one billion users worldwide and continuous updates to its core features, LinkedIn remains the go-to platform for professionals looking to connect, learn, and grow their businesses. Long gone are the days when it was just a platform to find your next job. But with ever-evolving algorithm updates and shifts in user behaviour, making […]