A Marketing Audit is a thorough review of all aspects of a businesses or organisations Marketing and PR activities. The scope of each audit is unique and tailored to the client’s budget and requirements. Areas that would typically be included are:
Review of current and previous two years business levels, split down by product/service and distribution channels.
Marketing plans and measures.
Linkage between Business Plan and Marketing Plan.
Marketing management information.
Conversion rates from lead to sale.
Social media activity.
The benefits from an audit, can be very significant and can include cost reduction, increase in leads, improvements in conversion rates and increased brand profile.
If you would like a quotation for a Marketing Audit for your business or organisation, please contact us.