When Adidas compares TV advertising to the fax - should we all listen?

Marketing Week Magazine has this week reported on the fact that the snappily titled Adidas "global head of digital ecosystem design" David Greenfield, has compared TV advertising to the fax. Clearly a damming and unwelcome comparison for TV…

How much do you know about people that are visiting your website?

In this day and age for many businesses the first port of call for a potential customer will be to look at your website. But how much do you know about the people that visit your website and how much time are you devoting to looking at this? There…

Is there such a thing as too much marketing?

It might come as something of a surprise to hear a Marketing business say this, but in our opinion the answer to this question is most definitely yes. The most obvious reason for this is a business or organisation's ability to service the…
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Doing good is good for business

When did you last take stock of what and how much you spend as a business on charity and community involvement? If you include financial, practical help and volunteering the answer might surprise you. But how much good is this doing for your…

Prestbury Marketing renew sponsorship of Gloucester-Hartpury Women's Rugby Club

Prestbury Marketing have renewed their sponsorship of the Gloucester-Hartpury Women's Rugby Club. Established in 2014 the joint Gloucester-Hartpury Women's side have previously won the Women’s National Junior Cup. They finished in second…