Marketing Week Magazine has this week reported on the fact that the snappily titled Adidas “global head of digital ecosystem design” David Greenfield, has compared TV advertising to the fax. Clearly a damming and unwelcome comparison for TV advertising, but is it a viewpoint that all marketers should listen to? According to Thinkbox (the marketing […]
The top 10 most common mistakes businesses make with Social Media20th May 2023 - 8:04 amIn the ever-evolving landscape of social media, businesses have a tremendous opportunity to connect with their audience, build brand awareness, and drive growth. However, navigating the intricacies of social media marketing can be challenging, leading to common mistakes that hinder success. In this blog post, we explore the emotional rollercoaster of the top 10 most […]
Who was the big winner of the Tesco versus Unilever battle?
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