20 questions ask yourself about your marketing
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20 questions to ask yourself to understand whether your Marketing is working as well as it can be.

To say we live in interesting times is an understatement. Uncertainty around the world of politics, our relationship with Europe and the economy are occupying our minds daily (if not hourly). Combine this with the fact that despite all the…
Marmite the PR winner in Tesco vs Unilever battle

Who was the big winner of the Tesco versus Unilever battle?

When two mega brands like Unilever and Tesco clash, it is always going to be interesting and this week was no exception. Both brands hit the headlines this week, prompted by an attempt by Unilever to raise the wholesale prices it charges Tesco…

Doing good is good for business

When did you last take stock of what and how much you spend as a business on charity and community involvement? If you include financial, practical help and volunteering the answer might surprise you. But how much good is this doing for your…