Your brand and corporate identity are two of the most important aspects of your business, whether you are large or small, B2C or B2B. An effective brand strategy gives you a major edge in an ever competitive market.

Whether you’re starting up a new business and looking to bring your brand to life, or you are already established and looking for a brand refresh or re-positioning or perhaps you want to devise some comprehensive brand guidelines to use internally or issue externally, we can help.

Using our excellent team of consultants and designers, we will work with you to define your brand strategy. We will work to identify what is important to you, understand your values and what you stand for, so that you communicate what sets you aside from your competitors in the most effective way.

Considering a re-brand?

We can work with you every step of the way. If you wish we can start the process with customer and stakeholder research which can validate the rationale for the re-brand. We can then work with you to create the all important brief. A professionally written brief can save a significant amount of money on design costs and can greatly increase the chances of you getting what you want first time around. Once a new design has been agreed, we can then help with the planning and implementation of the rollout of the new brand. We can even help with customer communications and Public Relations activity.

You should never underestimate the amount of time, effort and money that has to to go into a re-brand. With us working with you side by side, we will help ensure that every element of design and print is bought as effectively as possible.

Brand Guidelines – essential to presenting a strong and consistent image

Once you have a brand in place it is absolutely vital that it is protected and presented consistently. Brand guidelines can achieve this by setting a framework that all future design work and marketing collateral has to be produced within. Without these guidelines, “design creep” is almost inevitable and before you know it – your latest items will look like they have come from another organisation.

Consistency of branding has become even more important with the fragmentation of marketing and media. Without a consistent look, feel (and sound from tone of voice), there is a risk that you will not benefit from the repetition of potential customers seeing your marketing on more than one occasion.

Get in touch to find out more.