Marketing in today’s multi-channel, digital world can sometimes feel a bit a confusing with so many options and an almost endless “to do list”. To make your life just that bit easier we have listed some of our favourite tools. Listed below in no particular order we hope you find the list to be useful. […]
KitKat has been grabbing the national press headlines this week with the announcement that it will be selling bespoke hand made £14 KitKats from its website and selected John Lewis stores in the run up to Christmas. Chocolate fans will be able to choose from 1,500 flavour combinations. They will be asked to choose their […]
Whether or not you are into Horse Racing there is an undeniable buzz in the air in Prestbury, Cheltenham and Gloucestershire as The Festival approaches. The statistics surrounding the Cheltenham Festival are quite staggering, here are just a few:
The economic benefit to the county is estimated at around £100 million
In 2016 236,472 pints of Guinness were consumed on the course
£2.3 million is taken out of cash machines in the town
Approximately 10,000 Irish racing fans come to the Festival
134,600 travel through the town’s train station
20,000 bottle of champagne are served at the racecourse
1 ton of beef is eaten on the course
The shuttle buses from the town centre to the course make 80,000 journeys
A typical jockey will consume no more than 1,500 calories in a day
The race meeting is also a focal point for Marketing of all kinds. For over a week now the betting companies have been promoting their Festival offers and there will be all kinds of stunts from them during the week to get their brand in front of the racegoers. The picture that accompanies this blog is of the giant Hollywood style Paddy Power sign put up on Cleeve Hill overlooking the course in 2010. Local pubs go to great lengths to promote their racing breakfasts. The local council offers free parking in its car parks to tempt shoppers into the town centre during the lull when the punters are at the racecourse and the Business Improvement District runs a competition for the best racing themed window.
Aside from the direct economic impact, what is the value to the town of being “put on the map” by this event? It is very difficult to estimate this, but a campaign to raise this level of name and brand awareness of Cheltenham would most certainly cost millions.
In the ten years of running Prestbury Marketing we cannot recall receiving an enquiry from a business or business person whilst they were visiting Prestbury for the racing, but maybe this year will be the year? If you or your business need help with your marketing or PR then feel free to get in touch.
Hornsea School and Language College in East Yorkshire was recently “rebranded” on Google as Hornsea Prison & Hell on Earth. The temporary change perhaps unsurprisingly attracting national headlines. Behind this enterprising prank is a lesson for all businesses of the importance of claiming your Google My Business page. This page is what produces the box […]
To say we live in interesting times is an understatement. Uncertainty around the world of politics, our relationship with Europe and the economy are occupying our minds daily (if not hourly). Combine this with the fact that despite all the labour saving tools at our disposal (both domestically and in our businesses) we all seem […]
Pizza Hut has launched a bold new TV advertising campaign (watch the advert here) with the ambitious aim of “owning” the UK pizza delivery market in 2019. An audacious aim perhaps, but you have to admire the advert – well you don’t “have to”, but it undeniably has a lot going for it. The campaign is in the context of results for Pizza Hut (for last available full year to 3rd December 2017) that saw sales drop from £233m to £225m and a UK market for delivery and takeaway pizza that is reportedly worth £1,125m.
The advert has humour, very clear, strong unique selling points and even manages to repeatedly take a swipe at its main competitor, where we are left in no doubt who they are referring to despite the fact they don’t mention them by name. Admittedly in a 60 second commercial but Pizza Hut manage to squeeze in strong references to their taste (backed up by consumer research), 30 minute delivery guarantee, the fact they reward loyalty and their value with their “£5 Favourites”.
There is a well respected and still often used Marketing Model called AIDA, that outlines the steps that you have to take a consumer through to get them to respond to any form of marketing. The steps being (getting) Attention, (creating) Interest, (generating) Desire and (prompting) Action. We would argue that this ticks all these “pizza” boxes.
Only time will tell how successful the campaign will be, but it will be interesting to see and also see how Domino’s Pizza respond (surely they won’t just fall over?). Let the battle commence.
As one year draws to a close and another is just about to start, it is a good time to try and look forward to the next year and reflect on likely changes over the next 12 months and how these may impact on your marketing and priorities. In this blog we look at some […]
So you have decided that the time is right to recruit your first marketing person? Maybe the amount of marketing that your organisation undertakes has grown to a point where you consider you would be better off having a dedicated person. But you are not sure what to do next? Well here are our top […]
It has been a busy week in the world of social media, as Jenny Jervis outlines in this week’s update. Instagram Stat-attack Instagram Stories have now reached 300 million daily active users, which is up from 250 million for in June 2017. This platform continues to grow at a rapid pace and provides great opportunities for […]
This is the first in a series of regular updates from Jenny Jervis on what’s new or interesting in the world of social media. The Internet of things The Internet of Things is big news for social media marketers due to the increase of devices that will be hooked up to the web. Its forecast […]
Now more than ever when your online presence is absolutely crucial, your Google Business listing is one of the most powerful (and under rated) marketing tools at your disposal. It’s more than just a simple directory listing—it’s a gateway for potential customers to find, learn about, and engage with your business. Here’s why maintaining an […]