Entries by Darren Stevens

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Why Your Google Business Listing is an Essential Marketing Tool

Now more than ever when your online presence is absolutely crucial, your Google Business listing is one of the most powerful (and under rated) marketing tools at your disposal. It’s more than just a simple directory listing—it’s a gateway for potential customers to find, learn about, and engage with your business. Here’s why maintaining an optimised Google Business profile is essential, what you can do to enhance your profile and how it can significantly impact your business’s growth.

Even if you never created a profile, Google or a customer may have already created a basic listing for your business. To take control, search for your business name on Google Search or Maps. If a profile appears, look for a link that says ‘Own this business?’ or ‘Claim this business.’ Click it and follow the verification steps to gain full administrative access. Claiming your profile is the only way to edit information, respond to reviews, and post updates.

Getting Started: How to Create Your Google Business Profile

If you’re starting from scratch, the process is straightforward. First, go to the Google Business Profile Manager and sign in with the Google account you want to associate with your business. Then, follow the on-screen prompts to enter your business name, category, location, and contact information. This initial setup is the foundation of your online presence. The process should be straightforward, but if you get stuck, we can always help.

Verifying Your Business: The Key to Going Live

After you’ve entered your initial business details, Google needs to verify that your business is legitimate and located where you say it is. This is a crucial step to prevent fraud and ensures your profile will be visible to the public. Common verification methods include receiving a postcard with a code at your business address, a phone call or text, or a live video verification (hopefully not the video route as this can sometimes be tricky, particularly in rural locations where there are no road signs). The available options depend on your business type and location, so be prepared for any of these.

1. Be Easily Found by Your Target Audience

One of the biggest advantages of having a Google Business listing is its ability to make your business easily discoverable. When someone searches for products or services related to your business on Google, your listing can appear in the search results and on Google Maps. This visibility is particularly important for local businesses, as most consumers tend to search for businesses “near me” when they’re ready to make a purchase. By appearing in these local searches, your business is put directly in front of potential customers who are in your area and actively seeking what you offer.

2. Boosting Local SEO

Google Business listings are integral to local search engine optimization (SEO). Google uses the information in your profile—such as your business name, location, and category—to determine when and where your business should appear in local search results. The more complete and accurate your profile, the better your chances of ranking higher in these searches. This is especially important for small businesses that rely on local customers.

3. Stand Out from the Competition

In a crowded marketplace, standing out is key. Your Google Business listing allows you to differentiate your business from competitors. A complete and well-maintained profile presents a professional image and builds trust with potential customers. It provides essential information at a glance, including your business hours, contact details, and customer reviews.

4. Showcasing Your Unique Offerings

Google Business listings also let you highlight what makes your business unique. Through the description, attributes, updates, and categories, you can showcase your specialities and the value you bring to your customers. This is where you can make a compelling case for why someone should choose your business over others.

5. Drive Traffic to Your Website

Your Google Business listing is a powerful tool for driving traffic to your website. The listing includes a direct link to your site, making it easy for potential customers to learn more about your business and what you offer (and the insights will tell you how many people are clicking on this link). The more information you provide in your Google Business profile, the more likely users are to click through to your website.

6. Trackable Insights

Google provides analytics for your business listing, showing how many people viewed your profile, visited your website, requested directions, or called your business. These insights allow you to understand how well your listing is performing and where there may be opportunities for improvement. These shouldn’t be confused with the analytics for your website itself.

7. Make It Easy for Customers to Contact You

Your Google Business listing makes it easy for customers to contact you. With just one click, they can call your business, visit your website, or get directions to your location. This ease of access is crucial, especially in the age of mobile devices, where users expect quick and easy ways to connect with businesses.

8. Increase Engagement with Messaging

Google Business also offers a messaging feature that allows customers to send you messages directly from your listing. This feature is a great way to engage with potential customers in real-time, answer their questions, and guide them toward making a purchase.

9. The Importance of a Complete Profile

A complete profile is a trusted profile. Google’s algorithm favours listings that are rich with information because they provide a better user experience. Go beyond the basics and fill out every relevant section. Key areas to focus on include:

Detailed Service/Product Descriptions: List your offerings with prices and descriptions to attract qualified customers.

Primary and Secondary Categories: Help Google understand exactly what you do. We use the Chrome extension GMB Everywhere to assess this for our clients.

Service Area: Define your geographical reach if you’re a service-based business.

Attributes: Select options like ‘women-led,’ ‘wheelchair accessible,’ or ‘offers delivery’ to answer customer questions before they’re even asked.

10. Enhance Your Profile with Photos

A picture is worth a thousand words (yes we were thinking of you Thousand Word Media when we wrote this – our photographers of choice), and in local search, it can be worth a new customer. High-quality photos and videos give potential customers a genuine look at your business. Listings with rich media receive more clicks and engagement. Go beyond static images by uploading short videos (up to 30 seconds) like a virtual tour or a product demonstration. For an advanced SEO boost, consider geotagging your photos with your business’s location data before uploading them. Regularly add new content to keep your profile fresh and signal to Google that your business is active.

11. Types of Photos to Add

Exterior and Interior Shots: Show customers what your business looks like from the outside and inside. This helps them feel more comfortable when visiting.

Product Photos: Highlight your best-selling or unique products.

Team Photos: Introduce the people behind your business to build a personal connection.

Customer Photos: Share images of happy customers (with their permission) to build social proof.

12. Utilise Google Posts to Keep Your Audience Engaged

Google Posts is a feature that allows you to share updates, promotions, events, and news directly on your Google Business listing. These posts appear prominently on your profile, providing a great way to communicate with potential customers and keep them informed about what’s happening at your business. They also rather helpfully push further down the page, suggestions of businesses that might be competitors. If you only do one thing today – with your profile – check that you have updates visible on your profile as should you not have posted one for a while it may have expired.

13. How to Use Google Posts Effectively

Share Promotions and Offers: Highlight special deals and discounts to attract more customers.

Announce Events: Promote upcoming events to increase attendance. Remember that post updates will automatically expire after the event, freeing up space for another update.

Highlight New Products or Services: Keep your audience informed about new offerings.

Share Blog Posts or Articles: Drive traffic to your website by sharing your latest blog posts or articles.

Your Google Business listing is an essential marketing tool that can significantly impact your business’s visibility, customer engagement, and growth. By ensuring your profile is complete, adding high-quality photos, and utilising features like Google Posts, you can stand out from the competition, attract more customers, and drive traffic to your website. Don’t overlook this powerful tool—optimise your Google Business listing today and watch your business thrive.

14. Build Trust with Customer Reviews

Customer reviews are one of the most powerful features of your profile, acting as social proof for potential new customers. Actively encourage satisfied customers to leave feedback by sharing a direct review link. It’s crucial to respond to all reviews – both positive and negative. Thanking happy customers shows you appreciate their business, while addressing negative feedback professionally demonstrates that you care about customer service and are committed to resolving issues. This engagement can turn a poor experience into a positive one and show prospective customers that you are trustworthy.

The holy grail with reviews is to get your score and the number of reviews to the point where you appear in the top three map results for your area and category (this is usually easier for b2b businesses than b2c, as they tend to have fewer reviews).

If you want to work out what influence say 5 more Five Star reviews would have on your overall score, it is quite easy. Let’s imagine you have a score of 4.2 stars based upon 10 reviews. This is a total of 42 stars. Add 5 more Five Star reviews and you have a total of 67 based upon 15 – taking your score to between 4.4 and 4.5.

When you ask for reviews ask the person to say who they are, who they work for, what service / product they used, how they felt about the service or product, what stood out as particularly good and would they recommend you. This leads to much more content rich reviews and influences the words that Google uses in its AI summary of your business.

15. Leverage the Questions & Answers Feature

Your Google Business Profile includes a Q&A section where anyone can ask a question about your business—and anyone can answer. It’s vital to monitor this section to ensure information is accurate and to answer questions promptly. You can also use this feature proactively by seeding it with your own frequently asked questions and providing clear, helpful answers. This saves your customers time and allows you to control the narrative around common queries.

15. Make sure that you have more than one person with admin rights to the Profile

If you only have one person as an admin to your page and that person leaves the business you could lose access to your page. Having more than one admin spreads the workload and also means that potential customers interacting are likely to get a fast response.

We hope that you find these tips useful. If it all sounds just too much hassle (and in most cases it shouldn’t be), then why not get us to manage your profile for you. For more tips on how to leverage digital marketing tools like Google Business, feel free to contact Prestbury Marketing & Consulting. We’re here to help!

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How to make the best use of Linkedin in 2025

With over one billion users worldwide and continuous updates to its core features, LinkedIn remains the go-to platform for professionals looking to connect, learn, and grow their businesses. Long gone are the days when it was just a platform to find your next job. But with ever-evolving algorithm updates and shifts in user behaviour, making the best use of LinkedIn in 2025 means more than simply posting an update.

Whether you are a business, brand, or individual, knowing how the platform works – and how to work with it – is key to standing out. This guide breaks down how LinkedIn ranks content in 2025, what it rewards, and how you can tailor your strategy to grow visibility, connections, and authority.

How the LinkedIn algorithm works in 2025

LinkedIn’s algorithm has one mission: deliver the most relevant professional content to each user’s feed. To make that happen, it follows a three-step process:

  1. Quality Filtering

    When a post is published, LinkedIn immediately classifies it as spam, low quality, or high quality. Posts that violate platform rules – clickbait, misleading engagement bait, overuse of emojis, or chain-letter-style prompts – are flagged early and deprioritised.

  2. Engagement Testing

    Once your post passes the quality filter, it enters the engagement testing phase. Here, LinkedIn tests the post on a small sample of your audience to measure how well it performs. If it receives strong engagement (likes, comments, shares) within the first hour, the post will be shown to a broader range of users, expanding beyond your first-degree connections.

  3. Network and Relevance Ranking

    Finally, LinkedIn assesses who should see the post next based on relevance. This includes prior engagement, shared interests, job titles, industries, and the strength of the user’s connection to the author.

What is the Algorithm Looking For?

To successfully navigate the LinkedIn algorithm in 2025, you need to create content that meets its priorities. This means substance, not sensationalism.

LinkedIn now favours posts that spark meaningful discussions and rewards those that spark genuine conversations – not just ones flooded with emojis or single-word replies. While it is still important to encourage interaction, the depth of those interactions matters more.

Posts that demonstrate subject matter expertise will be particularly favoured. Sharing your professional insights, tips, and advice will add value that your audience engages with. Posts that captivate attention for longer periods, even without immediate engagement, will be prioritised by the algorithm.

How to Craft a Quality LinkedIn Post

Creating content that performs well on LinkedIn is not just about what you write – it is also about how you write it and how you optimise it for visibility. These tips will help you create posts that not only engage your pre-existing connections but also draw traction to your page.

● Targeted Posts: Tailor your posts to the audience you want to reach. Speak directly to industry peers, clients, or niche communities rather than trying to appeal to everyone.

● Keyword Optimisation: Like any content strategy, search engine optimisation (SEO) is key on LinkedIn. Conduct keyword research to identify the terms your target audience is searching for and include them strategically in your posts. But beware of not keyword-stuffing, as this can diminish your content’s credibility.

● Original Content: Repurposing is useful, but original posts—especially those rooted in your expertise—build credibility and outperform reshared links. Share insights, case studies, and tops that show the depth of your knowledge and experience.

● Planning Posts: Consistency is key. Use a content calendar to plan your posts ahead of time, ensuring that you are publishing regularly and at strategic times when typically posts have performed best for you.

● Mobile Optimisation: Structure your posts with line breaks and concise paragraphs to improve legibility on mobile.

Resonating with your Audience

The best content on LinkedIn in 2025 goes beyond just being informative. It captures your audience’s attention, engaging them visually, emotionally, and intellectually.

What types of LinkedIn posts perform best?

Some of the top-performing posts include thought leadership pieces, carousels, and short-form videos. Video content, in particular, continues to dominate on LinkedIn. Uploading videos directly to the platform, whether they’re quick tutorials, interviews, or company updates can increase engagement and visibility. Using these visual storytelling devices to address common pain points in your industry or share unique insights will allow your posts to capture users’ attention for long and spark some meaningful discussions.

Another tried-and-tested strategy to diversify the posts on your page is to make use of LinkedIn-specific features, such as LinkedIn Newsletters, LinkedIn Live, and LinkedIn Events. These tools help you engage your audience more effectively and increase the visibility of your content. Looking further afield, keep your content relevant by utilising Google News Alerts to share topical third-party news stories.

Building a LinkedIn Network

LinkedIn is a networking platform at its core – using it that way will let you expand your network and build your brand. The first step to building any network is to make sure you are connected with your customers, current and future so that they can remain updated with any big announcements you are making. Here are some more ways to construct a foundational network and grow your platform:

● Engage your Employees: Make use of the pre-existing network you have already created and encourage employees to be active on LinkedIn. By having your team like, share, and comment on your posts, you increase your visibility and credibility.

● Connect with Intent: Instead of sending generic connection requests, personalise your messages. Mentioning shared interests, mutual connections, or specific reasons why you want to connect will make your outreach more genuine.

● Comment Strategically: Engaging with others’ content, especially with thoughtful, well-crafted comments—helps you build visibility and establish your voice.

● Join Groups: LinkedIn groups that relate to your industry are a great medium for connection building. They provide an opportunity to share expertise, interact with like-minded professionals, and broaden your reach.

Your LinkedIn company page is often the first touchpoint for potential clients, partners, or employees – so it needs to be strong. Start by ensuring the page is fully optimised: include a clear, keyword-rich “About” section, relevant industry tags, and up-to-date contact details. A polished logo and banner add credibility, while consistent, engaging content – shared in a mix of formats – keeps your audience informed and coming back for more.

Measuring Success: Analytics and Iteration

Posting is just the beginning – refining your strategy through data is where the real growth happens.

Tracking key metrics including likes, comments, shares profile views, and follower growth will allow you to evaluate the performance of your content. This is not only helpful to see what is working, but also to inspire your future posts.
Using tools like Google Analytics will show you how much traffic comes from LinkedIn and whether it leads to high-quality engagement with your site. Once you know which posts are doing the work for you, replicate these formats and topics to maintain the momentum.

Whether your goals are lead generation, personal branding, or community building – tracking your progress and adapting accordingly is key to refining your content strategy.

Remember to ring the bell and ask people to ring yours

There was a time when if you were connected with a person or followed a company you would see everything they posted. This is no longer the case – to see everything that a connection posts or see everything that a company you follow posts, you need to visit their profile and click on the bell. A pop up menu will then appear with all as an option that you need to click. What was a single bell now becomes two and you will see all their content in your timeline. This also means that you need to ask your connections and company followers to do the same.

Winning on LinkedIn in 2025 isn’t about chasing trends – it’s about aligning your content with the algorithm’s deeper priorities: relevance, expertise, and authentic engagement. When your strategy focuses on value, consistency, and connection, LinkedIn becomes more than just a professional network – it becomes a growth engine for your brand.

And if you are looking for a little extra help with your LinkedIn strategy, then why not get us to manage your profile for you. For more tips on how to build a social media presence and branding, contact Prestbury Marketing & Consulting.

This post has been written by Darren Stevens, Managing Director of Prestbury Marketing
Darren has over 30 years Marketing and PR experience.
His specialisms include Marketing Strategy, Marketing Implementation, Public Relations, Internal Communications, Digital Marketing and Search Engine Optimisation/Generative Engine Optimisation.
You can view his Linked profile here.

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The Challenges of Managing a Marketer When You Are Not a Marketer – And How to Overcome Them

Running a successful business requires bringing in diverse talent with expertise in various fields, and marketing is definitely no exception. For many business owners or managers, however, managing a marketer can be daunting, especially when marketing isn’t your forte. From understanding technical jargon to setting realistic expectations, navigating this relationship can be tricky. In this […]

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The top 10 most common mistakes businesses make with Social Media

In the ever-evolving landscape of social media, businesses have a tremendous opportunity to connect with their audience, build brand awareness, and drive growth. However, navigating the intricacies of social media marketing can be challenging, leading to common mistakes that hinder success. In this blog post, we explore the emotional rollercoaster of the top 10 most common mistakes businesses make with social media. So get ready to learn from these pitfalls, ensuring your social media journey is the best that it can be.

Neglecting a Clear Strategy:
Without a well-defined social media strategy, businesses can find themselves lost in the vast sea of platforms and content possibilities. Don’t fall into the trap of aimlessly posting without purpose and create a comprehensive strategy that aligns with your business goals, target audience, and brand identity.

Failing to Understand the Target Audience:
Every successful social media campaign begins with a deep understanding of the target audience. Only by having a clear picture of who is target customer can you create content that resonates with your audience on a profound level. Learn how to conduct thorough audience research, identify their needs and desires, and tailor your content to create an emotional bond that fosters loyalty and engagement. Think about what will interest your target market.

Inconsistent Brand Voice:
Inconsistency in your brand voice can lead to confusion and disengagement. Avoid mixed messaging and discover the power of a consistent and authentic brand voice. Ensure your brand’s personality shines through in every social media interaction, fostering trust and building a strong emotional connection with your audience.

Lack of Engaging Content:
Nothing dampens the spirit of social media like boring, uninspiring content. Create engaging content that captivates and sparks conversation. Fully utilise the power of storytelling, visual appeal, and interactive elements to keep your audience coming back for more.

Ignoring Social Listening:
Social listening is the key to understanding your audience’s sentiments, preferences, and pain points. Don’t miss opportunities for meaningful engagement and unlock the power of social listening to gather insights, address customer concerns, and tailor your content strategy to meet their evolving needs.

Overlooking Community Management:
Neglecting community management can result in a sense of isolation and detachment from your audience. The importance of active engagement cannot be overstated, responding to comments and messages, and fostering a sense of community around your brand. Explore the emotional rewards of building genuine relationships and the impact it has on your business’s reputation and customer loyalty.

Overpromotion and Salesy Tactics:
Constant self-promotion and aggressive sales tactics can alienate your audience and evoke feelings of annoyance and frustration. Discover the art of balanced promotion, where value-driven content takes centre stage and sales messages are seamlessly integrated. Learn how to build trust and credibility through authenticity and providing meaningful solutions to your audience’s pain points.

Neglecting Analytics and Data:
Making decisions without analyzing data can leave you lost and directionless. Uncover the power of analytics and data-driven insights – to see what really works and engages with your audience. Leverage social media analytics to track performance, measure ROI, and optimize your strategies for maximum impact.

Inconsistent Posting Schedule:
Inconsistency in posting can lead to a sense of disconnection and lead to missed engagement opportunities. Avoid sporadic posting and uncover the benefits of a consistent and well-planned content schedule. Regular posting keeps your audience engaged and eager for your next update.

Lack of Adaptability:
Social media is a dynamic and ever-changing landscape, and businesses must be adaptable to stay ahead. What worked yesterday may not work today.

Ask yourself – how many of these ten mistakes are you guilty of? If your business could do with some help with your Social Media Marketing then email Darren Stevens – [email protected] for an initial, no obligation discussion.

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Prestbury Marketing to take part in Seminar for start-up businesses

Darren Stevens from Prestbury Marketing is taking part in a free online Seminar on 23rd June organised by Eagle Tower titled “How to make your New Business soar”. It is specifically aimed at people who are thinking about starting a new business or have recently done so,

Starting a new business can be a very exciting time. But it can also be daunting, with so much to think about and do. Eagle Tower have put together a line up of experts that will cover all the basics you need to know from a legal, financial, marketing and sales perspective.

Darren’s session “The ten Marketing things your business should be doing” acknowledges that one of the daunting things when you start a new business is the seemingly endless list of things on your marketing “to do list”. Some of these can appear quite technical and with others you can spend endless hours trying to craft the perfect message. The sheer choice of marketing options can be bewildering and often one of the hardest questions facing you will be – “how much marketing is enough”.

With over 30 years’ marketing experience, Darren will in this highly practical session provide clarity on what he considers are the 10 most important marketing things any start up or early stage business should be doing.

The pandemic has caused people to re-evaluate what they are doing with their lives and this is expected to lead to an increase in people deciding to set up their own business.

The event also features speakers from Eagle Tower, Hazlewoods, JV Consultancy and Hughes Paddison.

Anyone wishing to reserve a space can do so here.

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Clean Air Cheltenham seeking a volunteer to be their Publicity Co-ordinator

We are helping Clean Air Cheltenham spread the word about a volunteer position to become their Publicity Co-ordinator. The position would obviously be ideal for anybody who can share the organisation’s passion for the subject. The opportunity would enable somebody to gain practical experience in this field and demonstrate a track record of achievement. More […]

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The 10 things to do, to get your business in the best possible shape for recovery from Coronavirus

Many businesses are quieter than they would ordinarily be at the moment. Some are laying off staff, others are furloughing employees. But in our view this is a golden opportunity for many to do what they ordinarily might struggle to – work on the business, rather than in the business (to be clear though you cannot do this if you have been furloughed). We have put together this check list of 10 things to do, to put your business in the best possible shape for recovery from Coronavirus. Not all of these will be applicable to all businesses and they are not in any particular order but we hope that there will be plenty that will apply to you.

1. Survey your customers.

When did you last survey your customers, to gauge their level of satisfaction, discover what about your products or services they would like to change and anything that you can do to improve? Such a survey can also be a great way to capture testimonials for use in marketing or on your website. Our survey tool of choice is the Gloucestershire survey company SmartSurvey. The chances are are that you will get a better response to your survey now than in more normal circumstances (not least because of less cluttered email boxes and some people having more time), but if you are concerned about take up, then why not pledge a charitable donation for each survey completed?

2. Claim your Google My Business listing.

Hopefully most reading this will have already done this, but if in doubt do a google search for your own business and see if the listing top right has an option to “claim this business”. These listings are becoming increasingly important for all businesses, but most particularly those that attract business from the local area. For a vaguely light hearted look at the consequences of not claiming your Google My Business listing read our blog from last year. Once you have claimed your Google listing, then do the same with Bing.

3. Check how you rank against your competitors on Google My Business.

Check out Google’s own tips on improving your ranking here but in our experience we have also found it to be highly beneficial to have more reviews and a higher score. Ideally you want to be in the top three of the most relevant category for your business in local searches.

4. Consider registering your Trademark

If your brand is important to you (and who isn’t it for) then consider protecting your name by registering it as a trademark. There are other defences if people start using a name that is a bit too close for comfort, but prior registration of your trademark is likely to be one of the most effective. You may want to take legal advice on this. Our trademark was registered for us by our Solcitor clients Hughes Paddison.

5. Review your websites Google Analytics

We are going to assume for now that you will have Google Analytics on your website – in our experience most do. Equally though in our experience, far too many organisations then don’t look at these figures to benefit from the invaluable insight they offer. Where are your visitors coming from, what pages are most popular, what goals are being triggered and what traffic sources led to these – there are just some of the insights that you will glean.

6. Carry out a brand/proposition review

In this day and age, your organisation can be found in lots of different places – your own website, generally online, social media, business directories and of course your own literature. But when did you last review how consistent these are and whether they present you in the best possible light? How likely is that they way you describe yourself will resonate with potential customers. We can help with this, by giving an impartial viewpoint and an exercise we can carry out with you, can help create what we like to call a “hierarchy of messages”, that will make it much more likely that you use the most important points first going forward.

7. Review your GDPR policy

It might seem longer ago, but GDPR was introduced nearly two years ago in the UK. Most organisations at the time wrote GDPR policies to help ensure their compliance with the information requirements at the time. But how many of those organisations have reviewed their policy since – despite the fact that the data they hold and what they use it for may well have changed. Also ask yourself when your company last did any GDPR training. One of the activities you can ask furloughed employees to do is take part in training.

8. Keep prospects warm

This is particularly relevant to those businesses that are fully closed currently. Ask yourself how are you maintaining contact with people that were in your pipeline at the time you mothballed your business? Also what about new enquiries you have received whilst you are closed. Perhaps you can give those people priority when your business starts to get going again. As a minimum are you getting people to opt in to future marketing.

9. Ensure that you don’t go silent on social media

These are challenging times and it would not be appropriate to simply post the same content that you would ordinarily. You need be sensitive to the general mood, but equally now is not a time to go silent on social media. It can play a vital role in re-enforcing your businesses presence (reminding people you are there). Think about how you can use your social media to help others whether that be sharing freely expertise like we are doing here or simply being supporting of other organisations in your local area. Incidentally remember to check what percentage of your website traffic comes from social media, this will differ for each business, but as a rough rule of thumb we would say you should be getting at least 5% of your website traffic from social media.

10. Form a recovery plan

It is difficult for us all to envisage what recovery will look like, when it will happen, how fast will it be? But this is one thing you don’t want to make up as you go along. Think – what will you do first, how much will you spend and where will you spend it. What steps do you need to take to get your business fully up and running and how do you make sure that business does not fall through your grasp in the process. The businesses that come out of this the best, will be those that have spent the time creating a recovery plan that ensures they maximise the benefits of the recovery when it comes.

We hope that you have found this part one of our list of 10 things you should do to put your business in the best possible position for recovery, useful. If we can help with any of the elements of these ten steps, then please do not hesitate to get in touch.

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Marketing in uncertain times

We are most definitely living and working in a period of unprecedented change, where almost everything that we have accepted to be normal is changed for the forseeable future, “thanks” to Coronavirus. Here at Prestbury Marketing we come into daily “virtual” contact with many businesses and it has been both heartening and quite remarkable the […]

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How do you know your website is working?

This is one of the most common questions we are asked. To be clear this is not usually in the context of whether or not the site is down, but more a matter of, is it being found as well as it should be and is it making the most of the visitors it does […]

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