Entries by Darren Stevens

The end of an era

It was with more than a little sadness we heard on Wednesday of the decision to stop publishing The Gloucestershire Echo and Gloucester Citizen as daily newspapers and instead to publish them as a weekly paper. Now to put this into context I am of a generation that I still recall as a child rushing […]

What to do when Marketing goes wrong ……

In the ideal world, everything you ever do on the Marketing front will be a rip roaring success. But from time to time things can go wrong for even the best marketers – but then is the time for a calm head and to ask yourself some questions (or ask somebody like us), to help […]

You have a website, so what …………. next?

Our top 10 tips for making sure you make the most out of your website and what it can do for your business. The chances are that if you are reading this and you either work in a business or run a business yourself, then that business will have a website. The possible exceptions might […]

Our Marketing predictions for 2017

As we approach 2017, here are our 12 predictions for the Marketing industry in 2017. 1. The percentage share of Marketing budgets devoted to some form of digital marketing will increase. 2. There will be a rush to make website https as Chrome rolls out its planned changes to mark non secure websites as insecure. […]

2016 – a month by month guide to what happened

In a year of such major political events, it is all too easy to overlook some of the main events in the world of marketing. We list here a light hearted look at twelve marketing things that happened in 2016 – one for each month of the year. January John Cleese returned as Basil Fawlty […]

The power of Social Media

Social media isn’t just there to grow your brand and connect with old friends, when done correctly, the big platforms like Facebook, Twitter, Linkedin and Instagram can play a key role in creating new business leads and attracting new customers. Let’s take a look at how Trumps triumphant yet surprising win in the USA presidency […]