Market Research

Do you know what your customers think about your business, your products/services, your processes? Do you know the areas where you could improve? We mean really know, not think you know?

Whether you are launching a new initiative, or want to gather insight from your existing clients and customers about your current products and/or services and processes, a structured research plan and execution will help you get the most effective, useful insight. This insight can be invaluable and assist you in making informed decisions.

Prestbury Marketing will work with you to understand what you want to get out of the research and discuss with you the best ways of going about it, whether this is through thorough desk based research or primary research.

Here are just a selection of the research exercises we have undertaken in the last year:

A customer satisfaction survey for a fast growing business to business outsourced provider.
A major customer insight project for a technology business.
An insight and perceptions research exercise for a charity.
A brand perception exercise (including competitors) for a professional services business.
A supporters’ survey for a professional sports club.
A public opinion survey for a lobbying organisation.
A parents survey for a school.
A pre-launch survey for a product with potential customers.

Probably the most popular of all though are customer satisfaction surveys. They can be a great way of getting insights on improvements that can be made, as well as gathering information and testimonials that can be used in future marketing.

Find out more about how we can help you with your research programmes by getting in touch.