A Marketing Audit is a thorough review of all aspects of a businesses or organisations Marketing and PR activities. The scope of each audit is unique and tailored to the client’s budget and requirements. Areas that would typically be included are:

• Review of current and previous two years business levels, split down by product/service and distribution channels.
• Marketing spend.
• Marketing plans and measures.
• Linkage between Business Plan and Marketing Plan.
• Marketing management information.
• Marketing processes.
• Enquiry Sources.
• Conversion rates from lead to sale.
• Customer attrition.
• Brand consistency.
• Website performance.
• Social media activity.
• PR activity.

The benefits from an audit, can be very significant and can include cost reduction, increase in leads, improvements in conversion rates and increased brand profile.

If you would like a quotation for a Marketing Audit for your business or organisation, please Get in touch.