2017 predictions for Marketing

Our Marketing predictions for 2017

As we approach 2017, here are our 12 predictions for the Marketing industry in 2017. 1. The percentage share of Marketing budgets devoted to some form of digital marketing will increase. 2. There will be a rush to make website https as…

2016 - a month by month guide to what happened

In a year of such major political events, it is all too easy to overlook some of the main events in the world of marketing. We list here a light hearted look at twelve marketing things that happened in 2016 - one for each month of the year. January John…
Chris Robins from Printwaste Recycling and Shredding

Tis the season of Corporate Giving

Here at Prestbury Marketing we have always been firm believers that businesses should play an active role in supporting their local communities. This belief is not just based upon a gut feel that it is the right thing to do, but more the fact…
Social Media montage

The power of Social Media

Social media isn’t just there to grow your brand and connect with old friends, when done correctly, the big platforms like Facebook, Twitter, Linkedin and Instagram can play a key role in creating new business leads and attracting new customers. Let’s…

HTTPS - Is the answer for you - Yes, No or When?

Last month Chrome came out and announced that all websites that are not HTTPS, will from January next year start to be flagged by them as not secure if the sites either require passwords or take credit card details. The move has been designed…
Marmite the PR winner in Tesco vs Unilever battle
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Who was the big winner of the Tesco versus Unilever battle?

When two mega brands like Unilever and Tesco clash, it is always going to be interesting and this week was no exception. Both brands hit the headlines this week, prompted by an attempt by Unilever to raise the wholesale prices it charges Tesco…

When Adidas compares TV advertising to the fax - should we all listen?

Marketing Week Magazine has this week reported on the fact that the snappily titled Adidas "global head of digital ecosystem design" David Greenfield, has compared TV advertising to the fax. Clearly a damming and unwelcome comparison for TV…

How much do you know about people that are visiting your website?

In this day and age for many businesses the first port of call for a potential customer will be to look at your website. But how much do you know about the people that visit your website and how much time are you devoting to looking at this? There…

Is there such a thing as too much marketing?

It might come as something of a surprise to hear a Marketing business say this, but in our opinion the answer to this question is most definitely yes. The most obvious reason for this is a business or organisation's ability to service the business…
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Doing good is good for business

When did you last take stock of what and how much you spend as a business on charity and community involvement? If you include financial, practical help and volunteering the answer might surprise you. But how much good is this doing for your…