Are you making the most of your Public Relations (PR) opportunities? Are your competitors in the local or trade press more often than you? PR can be a great way to enhance your name awareness and it can also have a positive effect on other marketing that you might be doing at the time.

How can we help you with your PR?

Public and Press Relations

Getting positive coverage in relevant print titles, or on the radio or the TV still has its place. The explosion though of new publications online and a similar race for print titles to establish digital presences has dramatically increased the amount of opportunities. We can advise you on what is, or is not newsworthy – we can write your press releases and submit them to your targeted publications. We can also plan an annual calendar of PR activity for you that will ensure a good basic level of underlying activity that can then be supplemented by pro-active and opportunistic activity.

This PR content will be great material for your social media activity and help drive traffic to your website through referrals.

PR Contingency Planning

None of us likes to dwell on the negative things that could happen and it is often the same with a business.

• Media training
• Negotiating with media companies
• Maximising the benefit of sponsorship and local community activities
• PR agency selection and reviews